Learn how to keep your social profiles fully stocked with content, grow your following and lead users back to your site while reducing your weekly social media marketing to 45 minutes.
How to reduce your social media marketing to 45 minutes
While starting Mix N Stack I found it hard to keep my Twitter, Facebook, LinkedIn & Google+ stocked with interesting and targeted content. As a sole entrepreneur I’d be working on all tasks involved with starting a business such as building the website, trying to figure out SEO, talking to suppliers and trying to get my message to the right customers…..
Things were getting forgotten and social media tended to be one of them.
I knew there were ways of easily automating the repetitive aspects of publishing content on social media. So I’ve devised a process that takes around 45 minutes a week.
By utilising three tools in the way I suggest with that 45 minutes you’ll be able to:
- source and schedule a full week of content
- grow your Twitter following rapidly (my growth 405% in 17 days from a modest start)
- direct leads back to your website without the need to create any content
This will work for anyone launching a business, just starting to promote a product or an existing business already on social media with the aim of supercharging growth.
The three tools I used to reduce my weekly social media marketing to 45 minutes: Sniply, Buffer and Social Quant.
How to get leads back to your website without having to create your own content
This is where Sniply comes in as it does just that; “Sniply adds your custom call-to-action to any page on the web, allowing you to engage your followers through every link you share.”
How to use Sniply to create a Call-to-Action
After signing up and logging in to Sniply navigate to “Manage” > Call-to-Actions” > Create New Call-to-Action”.
As you can see I’ve already created a Brand.
You’ll need to create a new brand.
As I’m using a test account it’s not possible to go through all the features but I’ll add a full Sniply tutorial at a later date.
The UI is pretty straightforward the circles at the top “Brand”, “Type”, “CTA” and “Customization” are used to cycle through each stage.
The icons listed vertically shown by the orange arrows are the options for each stage.
The most important stage is the “CTA” stage.
The message along the bottom illustrates how your call-to-action will look live.
The orange arrow is the text used for the button.
DON’T FORGET to add in the correct url, you don’t want all your traffic to go to the wrong place.
To get the best out of the tool you’ll need access to the full customization and advanced features.
Select “Finish CTA”
Then select “Create a Link”
You can use the top box to enter a url of a site where you would like to view your live Call-to-Action.
Once you’re happy click “Snip”.
Now to add the content collected from your RSS feeds to your Buffer
Now the call to action.
If you have more time you can start testing different messages depending on what type of content is being shared. Keep in mind Social Media and Marketing in general is about constantly testing to find out what works for your business.
Now you have your content and publishing scheduled sorted you’ll need to grow your following to consume all this new content.
How to Grow a Targeted Twitter Following with little effort?
This is where Social Quant comes into play.
After completing the initial setup this process can be fully hands-free.
The setup process just involves adding your Twitter account and your target keywords. In my case these are marketing focused and also include the names of the products I’m offering as part of my service.
I haven’t really played about with this too much as I wanted to test what the tool would do on it’s own with little or no assistance.
Create a strategy for growing a Twitter audience based on the content you plan on sharing
The keywords are not set in stone. If I wanted to add a keyword it’s as easy as navigating to the keyword section and typing it in.
I’ll be offering Zapier as part of my service once they’ve fully launched their team offering, so I’m going to add in that as a keyword.
Social Quant also suggests keywords; my next post will be around “How to start creating and promoting content when you have no time”, so I’ll add “Content Marketing” in advance, with the aim of generating a following interested in content marketing.
It is clear how you could easily create a follower strategy, which I may even write about at a later date.
For a recent post I wrote How to use Pablo, Buffer’s top Social Media Tools which has its own set of keywords. As part of the promotion for that post I could use Social Quant to focus on keywords that would generate followers interested in Buffer and Social Media in general.
This is just an idea at this stage but highlights how useful Social Quant could be ongoing bases.
The only social network this process will not work for is Instagram as you’ll need a completely different approach.
This is just the beginning which you will need to build upon. To start reaping real benefits from social media you’ll need to be publishing your own content, and as mentioned I’ll be covering that in a later post.
If you’re one of the first 20 to signup, I’ll save even more of your time by customising each dashboard to suit your businesses needs.
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