It’s clear images are vital for generating clicks and shares, this is why I’m going to explain how Buffer’s Pablo tool will become one of your most used social media tools.
How to create social media images with Buffer’s Pablo Social Media Tool
1 – Select “Create Images With Pablo” from the “Content” section
Step 1 assumes you are already signed up with a Buffer account; simply select “Create Images With Pablo” from the “Content” section of the dashboard.
2 – Choose which social network the content is targeting from the “Sizes” section
Switching sizes after you’ve completed the design will be a waste of time as the dimensions are quite different.
3 – Upload a logo, using the “Insert Logo or Graphic”
Uploading the logo first will help with building the design around your branding.
Once the logo has uploaded use the “Size” and “Radius” to get it looking how you want it.
4 – Choose a template
Buffer has included six templates “Blank”, “Quote” (my choice), “Announcement”, “Promotion”, “Love” and “Outreach”. The template you choose may switch the size of the design, in that case just use the “Sizes” section to readjust.
For my design I’ll be including an interesting quote I’ve read recently, but don’t worry, if you don’t have a quote in mind Pablo has you covered, use the “Add Quotes” section to use one of their stock quotes.
As this process is time consuming compared to posting on other social networks it’s best practice to create a few at a time, which also helps when starting out or needing to save time. Grab a few quotes from the many lists on the web; in my case it was from Buffer’s blog post – “40 Core Philosophies From the Most Famous Marketers in History”.
5 – Add the text
Text can be added either by clicking on the text already showing on the design or by selecting one of the options from the “Text” section. To paste text in you’ll need to use a shortcut (Ctlr+v windows/equivalent for Mac) as right-click and paste doesn’t seem to be available. Now edit the style of your text: font, size, bold/italic, alignment and colour. The colours from your logo have automatically been added at the bottom of the colour options.
As a side note, the logo may disappear, it’s no real issue as the logo is saved on Pablo, just click “Show” under the “Logo” section.
6 – Add a second colour?
To use two colours you’ll need to add another text box from the “Text” section. Repeat step 7 to edit style. I want to use my second brand colour to emphasis my branding which should also draw attention to my logo.
7 – Select an image
Use the search function to find images that relate to your design. For mine I went for audiences as the quote referenced a group of people.
8 – Share & Download
Now you’re ready to share, using Buffer in the normal way or download the design you’ve created.
Pablo does allow you to upload your own images but this is a much more complicated task, and would require the use of an image editor so I’ll cover this in a future post.